Early-Bird Registration Extended!

Take advantage of the discounted rate until Friday, October 19

The 2018 Small Firm Symposium is a one-day event focused specifically on the challenges faced by architects working in or managing a small architectural firm. If you have been waiting for a training opportunity to offer something that will help your business, the Small Firm Symposium is your chance to hear from your fellow practitioners who have faced the same issues.

Earn up to 5 LUs in sessions that will provide insights on gaining clients, marketing, talent management, office culture, growing your firm, and avoiding litigation.

Sponsorship & Exhibitor Opportunities

CLICK HERE for details on available opportunities at both locations.

Or contact Barry Westfall, Knowledge Development Specialist, at bwestfall@aianys.org or (518) 449-3334 with any questions.


8:30 AM – 10:00 AM       Registration & Networking Breakfast with Vendors
10:00 AM – 12:00 PM     General Session Keynote
12:00 PM – 1:00 PM        Lunch
1:00 PM – 2:30 PM         Afternoon Session 1
2:45 PM – 4:15 PM          Afternoon Session 2


Using Emotional Intelligence for Success
Ralph Simone
Partner, Emergent

People need soft skills for tough challenges. This workshop teaches the theory and practices for strengthening both emotional and social skills, enhancing the ability to focus, connect, influence and inspire others. Emotional intelligence can enhance architects’ design process by creating better listeners and better collaborators who shepherd and champion great design. Empathy is crucial to those in a service oriented industry, by appreciating and recognizing the needs of clients. Viewing the design challenge from another’s perspective, that of a collaborator or a client, better solutions will present themselves. For leaders in small architectural firms, positive attitudes, good communication, and self-assurance will attract those that want to do good work without the drama.


Commodity Is As Commodity Does
Jeff Echols
Managing Principal, A/E/C, Revenue Path Group

Architects have complained for years about becoming commoditized, even about becoming irrelevant. How many times have you made the short list and realized you’re just like everyone else? How many times have you lost to the cross-­town rival or out-­of-­town expert? How many times have you won the project only to get your fees beat down? During this session, you’ll learn the distinct process, speed and emotional triggers needed to help your client’s brain understand what you do, value what you do, and say yes to what you do. Learn the secrets and steps to help you drive more “yesses” than your competition and the three keys to driving fast-­action. This session is a must for those who present and pitch for your company’s biggest opportunities.


Full schedules, session descriptions, and speaker bios are available on the registration sites.

Register now for Rochester!
November 13
Hilton Garden Inn Rochester Downtown
155 E Main St
Rochester, NY 14604
(585) 232-5000

Register now for Hauppauge!
November 15
Hyatt Regency Long Island
17147 Motor Pkwy
Hauppauge, NY 11788
(631) 784-1234

Hotel Accommodations

November 13 – Rochester
Hilton Garden Inn Rochester Downtown
155 E Main St
Rochester, NY 14604
(585) 232-5000

November 15 – Hauppauge
Hyatt Regency Long Island
1717 Motor Pkwy
Hauppauge, NY 11788
(631) 784-1234

Feel free to contact Barry Westfall, Knowledge Development Specialist, with any questions.
(518) 449-3334