The 2018 Small Firm Symposium is a one-day event focused specifically on the challenges faced by architects working in or managing a small architectural firm. If you have been waiting for a training opportunity to offer something that will help your business, the Small Firm Symposium is your chance to hear from your fellow practitioners who have faced the same issues.

Earn up to 5 LUs in sessions that will provide insights on gaining clients, marketing, talent management, office culture, growing your firm, and avoiding litigation.

Sponsorship & Vendor Opportunities

For more information, contact Robin Styles-Lopez, Director of Communication at rstyles-lopez@aianys.org or (518) 449-3334

Schedule:

8:30 AM – 10:00 AM       Registration & Networking Breakfast with Vendors
10:00 AM – 12:00 PM     General Session Keynote
12:00 PM – 1:00 PM        Lunch
1:00 PM – 2:30 PM          Afternoon Session 1
2:45 PM – 4:15 PM           Afternoon Session 2

ROCHESTER KEYNOTE

Introduction to Emotional Intelligence
Ralph Simone
Partner, Emergent

People need soft skills for tough challenges. This two-hour workshop teaches the theory and practices for strengthening both emotional and social skills, enhancing the ability to focus, connect, influence and inspire others. By raising the emotional intelligence of the organization, the collective IQ and performance is enhanced exponentially. Emotional intelligence can enhance architects’ design process by creating better listeners and better collaborators who shepherd and champion great design. Empathy is crucial to those in a service oriented industry, by appreciating and recognizing the needs of clients. Viewing the design challenge from another’s perspective, that of a collaborator or a client, better solutions will present themselves. For leaders in small architectural firms, positive attitudes, good communication, and self-assurance will attract those that want to do good work without the drama.

HAUPPAUGE KEYNOTE

Commodity Is As Commodity Does
Jeff Echols
Managing Principal, A/E/C, Revenue Path Group

Architects have complained for years about becoming commoditized, even about becoming irrelevant. As the economy heats up and the pace of change increases, commoditization will become even more pronounced. It’s time to understand why this is happening and disrupt the trend. How many times have you made the short list and realized you’re just like everyone else? How many times have you lost to the cross-­town rival or out-­of-­town expert? How many times have you won the project only to get your fees beat down? With a little understanding of how your client’s brain works, you can change all that. As amazing and powerful as the brain is, it’s primitive and predictable in how it makes decisions. During this session, you’ll learn the distinct process, speed and emotional triggers needed to help your client’s brain understand what you do, value what you do, and say yes to what you do. Learn the secrets and steps to help you drive more “yesses” than your competition and the three keys to driving fast-­action. If you violate any of these “brain rules”, you run the risk of becoming commoditized and taken out of contention. This session is a must for those who present and pitch for your company’s biggest opportunities. If you don’t come, let’s hope your competitor doesn’t either!”

Registration

Registration for both the Rochester and Hauppauge locations will open on August 15.
Full schedules, session descriptions, and speaker bios will all be available on the registration sites.

Hotel Accommodations

November 13 – Rochester
Hilton Garden Inn Rochester Downtown
155 E Main St
Rochester, NY 14604
(585) 232-5000

November 15 – Hauppauge
Hyatt Regency Long Island
1717 Motor Pkwy
Hauppauge, NY 11788
(631) 784-1234

Feel free to contact Barry Westfall, Knowledge Development Specialist, with any questions.
bwestfall@aianys.org
(518) 449-3334